Profry’s Paul Newbold helps mobile operators decide whether a van or trailer will suit their business
Both a van and a trailer are popular options for mobile fish and chips, but which one should you choose? Firstly, when selecting a mobile unit, it is very important to decide who your target audience is, as this will determine the type of vehicle needed to serve your customers. This will maximise sales and allow for a much better working environment depending on your location and the product/service you are providing.
When you think of getting fish and chips from your local village stop, you would normally assume this would be by a fish and chip van. The reason as to why a van is so popular for a village round is because of how easy it is to travel from one place to another with all your products on board. This allows a quick and hassle-free location change and a fast service for your customers. You have access to everything you need on board the van as sufficient storage space is included, this would include space for a generator to supply power to each appliance, along with space for gas bottles for all your LPG equipment, shelves and fridges for all the packaging, food and drink along with counter space for preparation and serving customers. This is ideal for village routes, wedding and parties, as you can be sure you have everything in one space for catering to all your customers.
Alternatively, you would expect to see a trailer at an event such as a festival or concert where you are taking substantial money in a short space of time. The reason for this is because a trailer tends to be a large space, allowing room for large amounts of products to be produced in a set time frame. Generally, if an event is booked, they would specify how many guests are expected to be catered for. A 16ft trailer would allow the biggest serving area along with larger equipment. This could be a larger range on the trailer to allow more frying, along with an additional serving space to help with the demand. Not only would you have your trailer but also your tow vehicle for extra storage space if you needed to bring extra supplies.
Alternately, you would not want to take a trailer on a village round as this would be difficult to manoeuvre in tight spaces.
To conclude, it is essential to know who your target audience is, what you are going to be selling and where you will be selling. Once you have decided this, it will be an easy decision on which vehicle - or possibly both vehicles - would best suit your business. The mobile trade is booming and it is a great way to advertise your business and get your product out there.
For further details, please contact Paul Newbold at Profry on 01778342915 or visit www.profryltd.uk