Vegan no "fleeting food trend", says Just Eat as orders soar

Just Eat reported a 75% increase in demand for vegan food this January compared to January 2021 and a 1,000% increase compared to the same time period three years ago.

The figures came as thousands of consumers tried Veganuary during the first month of the year, choosing to try out vegan options and meat alternatives.

The top five UK areas seeing the most vegan orders in January 2022 were London, Glasgow, Manchester, Edinburgh and Liverpool.

Just Eat published its responsible business plan last year in which it committed to respond to chang­ing diets and pref­er­ences by offer­ing "the broad­est pos­si­ble choice" and pro­vid­ing "clear and trans­par­ent infor­ma­tion for con­sumers on more sustainable food options".

Andrew Kenny, managing director for Just Eat UK, said: “There’s always a big buzz around Veganuary, and these figures show that going vegan isn’t just another fleeting food trend. With consumers becoming more aware of health and the climate crisis over the last few years, choosing healthier and more sustainable food is now a booming part of what people are ordering.”

Veganuary hit a new landmark with more than 600,000 people officially taking part in 2022.