JJ Food Service has launched a marketing campaign to highlight the sustainable farming methods used to source its range of gluten free Super Crisp Chips.
A new YouTube video has been produced to highlight the key selling points of the own-label chip range together with social media, digital and print marketing.
The Super Crisp Chip family consists of seven different size and shape variants – from extra thin (CHP139) to chunky cut (CHP140) as well as its newest addition, Sweet Potato. The chips are prepared with sunflower oil in a gluten free environment.
A special coating gives the chips a unique crispy crunch and helps them to retain heat for longer. This year, JJ Food Service sold a record of one million cases of the crispy spuds.
Super Crisp Chips are available across all JJ branches in cases of 4 x 2.27kg.