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Vlogs share female shop owners’ lockdown experiences

Following on from the success of the first Women in Fish & Chips conference back in January, key speakers are sharing their lockdown experiences and offering advice on re-opening in a new series of vlogs.

Organised by JJ Foodservice, which hosted the initial event in Birmingham, the Vlogs are designed to support and re-connect shop owners who have all faced their own different struggles over recent months.

The series kicks off with director of The Real Food Café, Sarah Heward, who describes having to close her award-winning restaurant as “emotionally crucifying”.

The thriving, Tyndrum-based business was previously taking 2,000 orders per day. “You can’t just shut a business up that’s going like a train,” Sarah shares.  

As shops begin to slowly re-open, Sarah urges owners to “focus on the money” and not to invest in anything unless it “gives you a return”.

“As an industry, we are inclined to focus on the products and people first,” she said. “But now, the profits must be right up there with the rest.”

The vlog series is available to watch via the JJ Foodservice YouTube channel and social media platforms. See the first vlog by clicking here.

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