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Women in Fish and Chips announces 2022 speakers

Women in Fish and Chips (WiFC) has announced the theme ‘Building Better Businesses and Teams’ for its 2022 conference taking place on February 28th in Birmingham.

Organised by JJ Foodservice with the aim of sharing advice on topics ranging from menu ideas and branding to digital innovation, the line-up of speakers includes Calum Richardson, owner of The Bay Fish & Chips in Stonehaven, Aberdeen.

Running entirely on 100% renewable energy, The Bay uses compostable packaging, zero-emission vehicles and is the highest-rated fish and chip shop accredited by the Sustainable Restaurant Association.

Calum will reveal the motivation behind such a huge investment, how it’s paying off and address how other businesses can be more sustainable.

He will be joined by Kaylee Herbert, director of Harlees, a chain of seven shops across Dorset and Wiltshire, who will explain how she's helped modernise operations by introducing automated, digital processes for everything from supplier forms to performance reviews.

The day will be chaired by Sarah Heward, founder and director of The Real Food Café in Tyndrum.

WiFC is an annual event organised by JJ Foodservice to help inspire, support, and connect women working in the fish and seafood sector. The event is free for shop owners and managers. Tickets for suppliers cost £150 + VAT.

Register for the event here. Or email

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