Young’s moves products to MSC

A further nine products from the Young’s Foodservice range now feature the MSC label on pack.

It takes the total number of items carrying the eco-label to 11 and is further evidence of Young’s dedication to driving responsible seafood strategies forward in line with its Fish for Life Corporate Responsibility Programme, which protects the future of fish by employing sustainable practises from the very first catch. This involves working proactively fisheries, fishermen and promoting a healthy and diverse marine ecosystem within the company’s supply chain.

The MSC certification means that all fisheries used within the company supply chain have demonstrated that they are well managed and sustainable through a comprehensive, independent scientific assessment. The MSC eco-label is only applied to wild fish or seafood from fisheries that have been certified to the MSC Fisheries Standard.

Adrian Greaves, foodservice director at Young’s Foodservice, says: “Young’s is already at the forefront of sustainable practices and fish welfare. Having the MSC Ecolabel added to nine more of our core products is a continued step forward in growing the company’s sustainable practices. As the market changes and more environmental issues arise, Young’s will be in a strong position to lead that change by ensuring we have the right practices in place. As a company, we are dedicated to ensuring children understand exactly where their food comes from and how sustainable seafood is an essential step in transforming the world’s oceans and protecting the future of our favourite fish dishes!

“Sustainable practices are at the heart of our business, and we are hope that this commitment will inspire others to make a significant difference in the UK market."

Products from the foodservice range which feature the MSC eco-label now include:

Young’s Chip Shop Range available in Wild Alaska Pollock, Cod & Haddock

Young’s Mini Battered Fillets

Young’s Gluten Free Fishcakes

Young’s Omega 3 Gluten Free Fish Fingers

Young’s Chunky Tempura Fish Fingers

Young’s Cod Fillet Fish Fingers

Young’s Never Fried Wild Alaska Pollock Fish Fingers

Young’s Jumbo Breaded Minced Cod Fish Fingers

Young’s Chip Shop Jumbo Battered Cod Fish Fingers

Young’s Wholemeal Breaded Cod Portions

Young’s Battered Cod PortionsYoung’s Wild Alaska Pollock & Pink Salmon Pieces